The Founder
Andreea Mirabela Stör
is the creator of Alive Flowers™, the founder of the emerging discipline of Living Intelligence Design, a Luxury Experience Alchemist and founder
of Floral Design discipline in Romania.
She is, above all, a founder.
She does not follow paths.
She builds them.
For over 20 years she has studied the botanical world, traveled internationally to understand flowers at their deepest, taught thousands, and built an entire discipline from nothing.
And then Sicily showed her something beyond mastery — a truth hidden inside flowers for millions of years.
Everything she builds now — disciplines, methodologies, experiences — serves one purpose: to translate what science has discovered into something humans can feel. We are NATURE.
ENTER ANDREEA’S WORLD
Luxury Experience Alchemist
Andreea composes living, sensorial architectures for destination weddings, private high-end events, and cultural institutions at an international level. Her work is often commissioned by discreet clientele.
She orchestrates flowers, scent, light, sound, terroir, and spatial choreography into one coherent system — designed to regulate the nervous system, deepen emotional presence, and anchor memory.
By translating the invisible intelligence of the land into conscious ritual, she transforms celebrations into immersive experiences where guests do not simply witness beauty — they enter into relationship with it. What appears effortless is precisely structured. What feels magical is intentionally designed.
Her methodology operates in alignment with ecological intelligence, honoring local ecosystems, seasonality, and botanical integrity.
Guests leave feeling deeply alive — connected to each other, to the place, and to the moment they shared.
Education & Expertise
With formal academic training in horticulture and international education in design, Andreea has spent over 20 years cultivating expertise across botany, design, and sensorial experience creation, integrating botanical science, neuroaesthetics, scent architecture, and spatial ritual practices.
Her family roots trace across Europe — from German glassmaking artisans in Bohemia, to Hungarian ceramic and wood painters, to Romanian woodcraft and deep nature lovers — a lineage of makers, founders, and creators that runs directly through her and informs everything she builds.
After traveling and living in different parts of the world, Andreea found her home in Sicily — a land whose relationship with nature, food, and tradition became the living foundation of everything she creates.
Alive Flowers & Living Intelligence Design
Alive Flowers, launched in 2021, and Living Intelligence Design represent the ongoing evolution of Andreea’s work at an international level.
Alive Flowers has been formally recognized with an international certificate of authorship, affirming its originality as a living methodology.
As the flagship expression of Living Intelligence Design, Alive Flowers bridges science, art, and philosophy — creating tools, methodologies, and experiences that can be taught, expanded, and applied globally. Together, they offer a systemic approach to design and human engagement with nature. Through them, Andreea guides humans to perceive, co-create, and connect with the intelligence of living systems.
Founder of Floral Design in Romania
In 2012, Andreea Mirabela Stör established floral design in Romania — introducing the term to the country, bridging the academic and design worlds, and laying the foundation for a professional discipline where none had existed before.
What she built:
∙ Founded the first structured program for professional floral design education in Romania
∙ Created and developed the first training programs, continuously refined, which now form the foundation for educational paths in Romania and beyond
∙ Trained the first generations of educators and practitioners, who continue to shape the industry based on her structure and methodology
∙ Introduced the term “designer florist” as a recognized professional title, keeping the profession closely connected to the academic world
∙ Formed the first Professional Association for floral designers in Romania in 2013
Since 2013, Andreea has represented Romania internationally — teaching, collaborating, and validating her methodology at the highest professional level.
In 2023, she initiated the official recognition of the profession in Romania, establishing formal standards and frameworks for future generations.
Today, the floral design industry in Romania includes dozens of practicing professionals, multiple educational paths, and international expansion — with practitioners operating across Europe and beyond.
Her work laid the groundwork for a thriving professional community, integrated Romania into the international floral design landscape, and pioneered a systemic foundation that continues to guide education, professional recognition, and the ongoing development of the discipline.
